Our Story

It all started in 2012 at a San Diego nightclub. Chase Fisher, a surf coach and entrepreneur, noticed a gap in the market while watching the crowd. People were either wearing expensive luxury shades they were afraid to lose, or cheap gas station knock-offs that looked terrible.

Armed with a passion for the beach lifestyle and a "hustle-hard" mentality, Chase began selling sunglasses out of his backpack while coaching. The mission was simple: Fresh, vibrant, and functional eyewear at a price point that encourages adventure.

"The world looks better when you're moving forward."